FOOD STORAGE PROJECT

The primary purpose of this project is to develop the ability to identify a target audience of a product, and to design a product speciic to their needs. User proiles for the target audience will be developed by each student and will be used as a reference to develop a creative, effective and data-supported design of the product. The product to be designed is a food container or carrier. For this project, the user proile focuses on an active 9 year old boy named John who is busy after school with sports and exctracurricular activities. The lunch container designed for him, and other young children, was made so that it can expand to carry his lunch for the school day, and can collapse when not in use to take up minimal space in his backpack.

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