FRESH & FROZEN - BRANDING PROJECT

A training project while working at King Retail Solutions. The brand Fresh & Frozen was given to me and I designed the branding around it.

Fresh & Frozen - All Natural Frozen Yogurt 
Brand Package

This Fresh & Frozen soft serve location will get its aesthetic from the natural colors and materials of the environment. Featuring medium woods and stone, the overall feel is rustic and natural. Fresh & Frozen aims to attract those students with an active outdoor lifestyle who eat locally grown foods, and enjoy physical activities such as hiking, biking, running, etc.
 
Fresh & Frozen would like to create a soft serve location that promotes a healthier organic take on what the soft serve market currently has to offer.

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